#1: Increase Sales

There’s no better reason to use scent marketing than that of increasing sales. Matching the right scent to a business’s marketing strategy can improve the perception of a product’s quality and encourage the customer to interact with the product longer.

For example, a United Kingdom based market research company study proved that retailers can increase sales by as much as 19% by using scents in their stores.

In another example, an appliance and electronics store reports an increase in sales of 33% by adding apple pie and sugar cookie scents to their sales floors.

If you need just one reason to add scent marketing to your customer experience, this is it.