Nose blindness is perhaps somewhat explainable by an an old idiom that speaks of variety being the spice of life. Also known as olfactory fatigue and fragrance fatigue, this condition refers to the loss of sense to certain odors after over exposure to them.
On an average day in the life of any human being under the sun, it is estimated that he or she will inhale smells more than 23,000 times.
The olfactory receptors in our nostrils pick up scents and communicate them to the brain, which then transmits their meaning.
For example, the smell of pumpkin pie wafting from an oven says it’s not only meal time but perhaps also the right moment to indulge in a holiday dessert.
The human olfactory system is potent, but it cannot withstand a continuous stream of any odorant, no matter how pleasant, over a consistent period of time.
In response, it shuts down, producing a complete loss of odor perception. This is the body’s defense mechanism to avoid overloading the nervous system so that responses to new stimulation are easier.
This is also why alteration of scents every month by business owners, or the scent marketing, Jan San or air care specialists that service them, ensures businesses and retailers of all kinds that fragrances are consistently fresh, new and receptive to the noses of their loyal clientele.
Our physical and mental states of being are greatly affected by the impact of both bad and pleasant odors. This is due to the fact that they are processed in the brain’s olfactory bulb, which controls emotions and memory formation.
Every one of our five senses is susceptible to an over exposure to unchanging sensory streams.
Eliminating malodors is part of the solution to creating a healthy work atmosphere, but it should also include replacing these bad smells with pleasant ones.
Store owners, managers or scent marketers can easily accomplish this by stocking up on two or even more our fragrances at a time, which allows for seamless alternation each month.
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