𝐒𝐨 𝐰𝐡𝐚𝐭 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐢𝐬 𝐬𝐜𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠?

Scent marketing is a strategy that positions a brand and its products and services by creating an enhanced customer experience. Marketers use scents to create emotional anchoring attachments that encourage their customers to have a memorable experience while visiting their business. The goal is to make that experience so enjoyable that customers will want to return.