#2: Affect Mood

When your customer walks through your doors, you want them to feel relaxed, happy and ready to do business. Scent marketing can help with this.

One Florida hospital imaging center uses a vanilla scent to help curb claustrophobia and tension, which has led to a decrease in the number of people who need sedation and a 50% drop in cancellations.

Aroma Impressions has created two signature scents for a chain of gyms in order to overcome that unpleasant gym odor and to inspire health and well-being:

‘Lift’ is a tart, tangy, fun blend that energizes and evokes a feeling reminiscent of the healthy experience of eating a granny smith apple; and ‘Endurance’ combines eucalyptus and cucumber to help promote vitality and the perception of a healthy environment.