#4: Create Sensory Signature

Some businesses create a unique signature scent in order to increase brand loyalty.

One of the first to do this was 350-store clothes retailer Abercrombie & Fitch, which used their ‘Fierce’ scent to create a strong bond with their teenage male customers.

.

Benetton does the same now with a scent modeled after its ‘Verde’ cologne. And Westin Hotels ‘White Tea’ signature scent was chosen for its international appeal and ability to relax and energize customers.

.

Some stores even spray their signature scent into a gift box before wrapping, so that customers will be reminded of the store where their purchase was made.

Using a signature scent is just one more way marketers can distinguish their brand from the competition.