4S Shop, Elegant and Luxurious Cars Showroom

Showroom visitor numbers are forecast to stay low, so automotive brands and retailers need to look at what they can control. With scent there is an even greater opportunity for automotive brands to create a multi-sensory experience that captures the consumer’s imagination and evokes a sense of emotion, whether they are behind the wheel test driving or walking into a showroom to see a brand’s car for the first time.

Scents effect

*Who are they, what do they expect of your brand? Developing fragrances that are uniquely suited to appeal to your customer base requires expert vision and assistance.

* What message are you trying to communicate to your customers? Are you trying to associate your brand to an ideal? When embarking on a scent strategy, you should be clear about your scent objective: whether this is to remediate bad odours, improve general ambience, or drive brand engagement and recall.

* What cultural and geographical challenges do you need to think about when deploying a scenting solution? Temperature, humidity and cultural preferences can play a huge role in shaping the best scent for your brand – and how it is deployed.

* The layout of each building, its design and its function are of paramount importance, both when developing the right fragrance and when considering the optimum diffusion methods.

* Scent strategy can be extended to generate deeper excitement and higher impact.

The results of our study demonstrated the powerful initial impact of scent in the first five seconds of a new experience, and a significant increase in consumer involvement in experiences by a margin of 38%, at a statistically significant level of 99%. As an experiential trigger, scent is unparalleled, and particularly powerful in balanced consort with the other senses.