𝐒𝐂𝐄𝐍𝐓 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐅𝐎𝐑 𝐑𝐄𝐀𝐋 𝐄𝐒𝐓𝐀𝐓𝐄

If you are looking for a more modern take on connecting with prospects, a scent marketing strategy can make all the difference in closing deals.

𝐄𝐚𝐜𝐡 𝐲𝐞𝐚𝐫, 𝐦𝐨𝐫𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐫𝐞 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐚 𝐬𝐜𝐞𝐧𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐨𝐧 𝐚 𝐝𝐞𝐞𝐩𝐞𝐫 𝐥𝐞𝐯𝐞𝐥.

Much like the first impression on a first date, the first impression of a home determines whether or not you want to take the next step.

Taking 𝐭𝐡𝐞 𝐇𝐚𝐥𝐨 𝐄𝐟𝐟𝐞𝐜𝐭 into consideration, one can only conclude that a buyer’s perception is formed the moment they walk into the door of a potential home. In fact, it takes about seven seconds for people to form a judgment based on a first impression, so it’s essential to those seven seconds count!