𝐖𝐡𝐲 𝐒𝐜𝐞𝐧𝐭 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐖𝐨𝐫𝐤𝐬?

Smell is used in branding because it increases the customers’ remembrance of the brand. Smell is the sense most linked to our emotional recollection. It can create instant connections between a brand and other memories. Neuromarketing studies show that 75% of emotions are triggered by smell. Smell is linked to pleasure and well-being, emotion, and memory. Therefore, it can influence customers’ emotional state and mood to make the customers more susceptible and even impact customer behavior.