Bank and Mircofinance

In the highly competitive industry of MircoFinance and Banking, customer retention is extremely important for the success of those in the sector. An improved customer experience is a powerful way of retaining customers and banks now look to scenting as one method to improve customer satisfaction within their branches. Scenting aims to create a relaxing atmosphere for anxious customers or create a warm homely environment to the often perceived dull feel of banks.

Scent effect

* A positive experience provided through scent can increase retention and business performance.

* Scenting has been found to reduce the perceived time spent in a branch or waiting in line and service levels are evaluated more favorably.

* Ambient scenting underpins like no other medium your most valuable asset, your brand.

Adding a fragrance to bank branches can create a relaxing atmosphere for anxious customers or create a more pleasant environment for those that may perceive the banking experience to be stressful or dull. If clients are more relaxed and comfortable, they will have a more positive experience with your brand, resulting in higher customer retention.

Waiting in long lines can be frustrating and result in a negative experience for customers. Research shows scented environments have increased levels of customer satisfaction and are are perceived more favorably by clients.