Connect with your customers through “Emotional Anchoring”

In today’s media-rich world we’re bombarded with more stimulation than ever. Thousands of visual and auditory messages on television, radio, billboards, cell phones, computers and tablets compete for our attention every day.

With these messages at maximum overload, how can marketing managers break through the clutter and establish a deeper emotional connection with their customers?

𝙊𝙣𝙚 𝙖𝙣𝙨𝙬𝙚𝙧 𝙩𝙤 𝙩𝙝𝙖𝙩 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣 𝙞𝙨 𝙨𝙘𝙚𝙣𝙩 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜.

Most brands or marketing approaches are built on visual and/or audio platforms.

That’s because these two senses are the most powerful and effective ways of reaching customers with messages. But information overload is making it more challenging to establish connections. And scent marketing, using the powerful sense of smell – helps cut through the clutter.