𝐖𝐡𝐲 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐭𝐨𝐫𝐞𝐬 𝐍𝐞𝐞𝐝 𝐀 𝐒𝐜𝐞𝐧𝐭 𝐌𝐚𝐜𝐡𝐢𝐧𝐞

The scenting of luxury environments has long been associated with industries such as hotels and spas. In comparison, bespoke aromas within a retail space is still a relatively new concept. However, with high-profile retailers like Nike and Abercrombie and Fitch proving how powerful retail scenting is, it’s high time that stores of all sizes embrace this truly potent sales medium.

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐜𝐞𝐧𝐭 𝐢𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐭𝐨𝐫𝐞𝐬

• Scent Marketing

• Influence Customer Behaviors

• Major Benefits to Staff

𝐒𝐜𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Retail scent marketing is a booming market, and for good reason—get it right and it directly impacts baseline profits. Mike Gatti, Executive Director of the National Retail Foundation, says of the concept,

“Its purpose is to keep customers in your store, to create this welcoming environment—and it works; it does keep people in your store longer. It helps people feel better in their shopping, and in a lot of cases causes them to spend more money.”

Smell is the only human sense that’s hard-wired into the brain, bypassing conscious thought to harness strong emotions and create connections. It’s this innate aspect that makes fragrancing a retail space with a commercial scent machine so effective at increasing profits.

𝐇𝐨𝐰 𝐒𝐜𝐞𝐧𝐭 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐬 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐬

One of the primary aspects of imbuing a store with aroma is that it increases customer desire to linger. The longer they stay, the more likely they are to buy something. Not only does it raise that intent to purchase, but also encourages an increased level of spend.

In addition, it only takes minimal exposure for the brain to forge a connection between a particular fragrance and a brand. Get the smell right, and it adds a whole extra layer to a company’s branding.

𝐌𝐚𝐣𝐨𝐫 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐭𝐨 𝐒𝐭𝐚𝐟𝐟

The benefits don’t stop there, staff benefit too. Aroma is firmly linked with mood, making a pleasing fragrance pivotal in how great everyone feels in the store. Happy staff equals better customer interaction and that equals more sales. Content workers also take less sick days, are more productive, and are far more likely to remain employed with the company.

𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐌𝐒𝐂𝐄𝐍𝐓𝐒 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐌𝐨𝐬𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐒𝐜𝐞𝐧𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞

The experts at MSCENTS don’t simply provide the best commercial scent machines. Their aromachologists work with retailers to determine the exact scent that speaks the brand message and is perfectly in tune with the products on sale. Store owners can choose from the plethora of scents on offer, or even have a bespoke scent created based on the brand message, customer demographics, and more.

Get in touch now and discover all you need to know about the retail scent marketing revolution.