Have you ever walked into a building and noticed that it smells like cleaning agents, plastic..etc

Industrial scents are not appealing and can even repel customers. They may not be able to put their finger on why they don’t enjoy visiting a business, but the psychology of smell tells us that customers would rather visit a company that smells good over one that doesn’t.

For example, when you go to a bookstore, you might smell books but that’s not a memorable smell that’s going to make you want to hang out and shop. However, if that bookstore uses a fragrance like popcorn, apple pie or chocolate chip cookies, customers will be reminded of a familiar and pleasant scent that makes them want to linger and browse the bookshelves. That bookstore has just made created a connected with their customer and enhanced their shopping experience.