How does a business choose a scent to enhance their customer experience?

Although it’s a subjective process, factors such as sight and sound are part of the decision. If a company uses red in its décor, then a cinnamon scent can be used to complement the color. If a restaurant uses wood in its interior, a forest scent might echo that. You can also combine scents to create a composite, giving a business a unique signature scent.

At MSCENTS, we help our customers select fragrances that integrate well with their brand, personal preferences and local demographics.