How scent and memory affect business

Now that it has been proven that scent can trigger memory, the question might be, how does that affect or improve business? There are two things to consider:

• The time spent in the environments

• The overall customer experience

For the first, it has been proven via similar science that those experiencing pleasant memories will stick around longer. In the retail sector, if you use Scenting to trigger positive memories, customers are more likely to spend more time inside your retail establishment. The longer customers spend in your retail space, the more likely they will be to make a purchase.

For businesses who want to create a positive impression on clients and customers, scenting can make a difference. Even outside of the retail space, there is reason for a scenting solution. Putting a scenting machine in the conference room where you give sales pitches to clients can create a positive experience in the minds of your potential clients. While it doesn’t guarantee the sale, it sure goes a long way toward putting your company top of mind.