How To Strengthen Remote Customer Connections

Whether we like it or not, 2020 is the year of the staycation. Online shopping is up and travelers are staying closer to home. But that doesn’t mean you can’t create strong customer relationships from afar.

Retail outlets, hotels and event organizers can keep and build emotional bonds with customers by rethinking traditional touchpoints. When it comes to keeping your business strong in the age of The New Normal, it’s important to stand out even when your customers are staying in.

According to the Global Retail Trends 2020 report by KPMG, within mainland China and Hong Kong, the pandemic proved that bolstering customer relationships may be key to staying afloat in a post-pandemic market.

The report recommends that retail leaders should think more clearly about their investments in three crucial areas including 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐞𝐧𝐡𝐚𝐧𝐜𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 and 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬.