While reading through a magazine or catalogue, maybe you have smelled a fragrance strip and thought of buying that product? Be it a candle, perfume, or soap, smelling that fragrance strip can influence your selection whether you’ll buy the product or not. It provides you an experience of the fragrance while you don’t even have to leave the house or office! Imagine this – if the magazine advertisement has got an online store, you could simply pay a visit to their website to purchase it. As easy as that. This is how businesses could merge printing media and scent marketing to ensure its benefit to their brand.
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