Scent as a branding tool

In recent years, businesses have begun to wake up to the true power of scent. Major brands are now investing in the way their properties smell due to scent’s effect on the customer experience. Hotels have begun to craft signature scents that guests enjoy as they walk through the lobby. Retailers have used scent marketing tactics to keep customers in their stores longer, therefore increasing the likelihood that those customers make purchases. Whether you’re aware of it or not, your sense of smell if affecting the way you view brands and the purchase decisions you make.