Scent marketing helps give real estate agents and brokers that extra “something” buyers are looking

An essential part of ambient scent marketing for real estate is creating an experience. A first impression is a lasting impression so what better experience can a buyer have when walking into a new space? Maybe a pleasant aroma of Blue Moon & Midnight In Paris welcomes their first few steps into the home, creating a relaxing atmosphere throughout the tour. Perhaps the fragrance takes a newly married couple back to their honeymoon on a tropical beach.

𝐆𝐞𝐭 𝐁𝐮𝐲𝐞𝐫𝐬 𝐭𝐨 𝐒𝐭𝐢𝐜𝐤 𝐀𝐫𝐨𝐮𝐧𝐝

The right scent encourages buyers to linger around the home longer, increasing your chances of a purchase. If the aroma is welcoming enough, they will feel comfortable taking their time during a tour. Most importantly, the right scent helps boost feelings of positivity, which boosts their overall opinion of the home.