Smell and Memory

Of all the senses, scent is most closely linked to memory. Studies have shown that people can remember a scent with 65% accuracy after one year while visual memory drops to 50% after only a few months. The smells we experience play a crucial role in how we associate with memories and places. Have you ever come across a whiff of something that instantly takes you back to an old memory? Whether it reminds you of your mother’s cooking or a childhood trip to the ocean, a distinctive scent sinks into your brain and stays there.