That new car (dealership) smell: Using scent to drive auto sales

With the end of the year rapidly approaching, car dealerships are entering an exciting sales period. Next year’s models will begin to hit lots, giving dealers the chance to appeal to early adopters and offer bargain-hunters great deals on this year’s inventory. 

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Auto dealerships are also facing significant challenges in an evolving online, social, and modern economy. They’re left to find new and ever more creative ways to bring people into the showroom and keep them there long enough to make a sale.