Why Scent?

Chances are, you walked into a business this week where a scent triggered a memory or elicited an emotion. That’s because our sense of smell controls 70% of our emotions

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According to Ad Age, “Smells are more quickly and strongly associated with memories than visual or auditory cues because smell is the only sense directly connected to the brain’s limbic system, which houses emotions and memories, {say} scent experts.”

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This is key because most purchases are made with our hearts rather than our heads

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A strategically-placed scent can not only tug at the heartstrings but can make the cash register ring as well

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Although scent marketing was first introduced to control unpleasant odors, businesses are using the technology today to disperse ambient scents that fill a space with a targeted smell; and for scent branding, which creates a signature scent for a brand’s identity

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If your business isn’t employing scent marketing yet here are 10 ways that scent can make sense for your business. Let’s us introduction one by one

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