Your Business
- MSCENTS
- Sep 25, 2018
- 1 min read
Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful way than traditional visual marketing. Sensory branding is most effective when as many senses as possible are engaged – sight, hearing, touch, taste and smell. Some research even suggests that the more senses you can successfully engage, the more customers will be willing to pay for your product.

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