Whether it is the smell of a newborn baby or the fresh cut green grass in spring, scents make a huge impact on our daily lives.

Scenting allows you to interact with the consumer in a whole new way, helping to create a multi-sensory brand experience. It is about...

As the premier creator of ambience for commercial environments, we see the impact businesses can make by engaging all the five senses in...

Smell is an extremely powerful sensory branding tool and it is often overlooked and underutilized by businesses. Smell is more linked to...

Sensory branding, or defining your brand through multiple senses, helps your business relate to customers in a deeper, more meaningful...

Scent Helps Sell Soft Goods Too In scented stores, customers: • Spend more time • Spend more money • Develop a better opinion of the...

Scent Changes Consumer Perceptions Ambient scent increases positive product evaluations by 25%. When asked to evaluate the quality of two...

Scent Boosts Sales • In a clothing store, sales almost doubled on days when a gender-specific scent was used. • Scent in a casino proved...