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#7: Mask odors
Scent marketing actually has its roots in masking unpleasant odors such as cigarette smoke (which used to be prevalent in bars and...
MSCENTS
Oct 18, 20201 min read
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#6: Interior Improvement
If your store needs a facelift and your budget is limited, try scenting. It offers a more economical update than replacing permanent...
MSCENTS
Oct 17, 20201 min read
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#5: Enlarge Space
You can also achieve illusions of more – or less- space with scent. For example, light scents such as green apple, cucumber, aloe vera or...
MSCENTS
Oct 17, 20201 min read
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#4: Create Sensory Signature
Some businesses create a unique signature scent in order to increase brand loyalty. One of the first to do this was 350-store clothes...
MSCENTS
Oct 16, 20201 min read
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#3: Improve Perception
The first 15 seconds of a consumer’s shopping experience are critical. The brief amount of time largely determines how the customer...
MSCENTS
Oct 16, 20201 min read
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#2: Affect Mood
When your customer walks through your doors, you want them to feel relaxed, happy and ready to do business. Scent marketing can help...
MSCENTS
Oct 14, 20201 min read
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#1: Increase Sales
There’s no better reason to use scent marketing than that of increasing sales. Matching the right scent to a business’s marketing...
MSCENTS
Oct 14, 20201 min read
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Why Scent?
Chances are, you walked into a business this week where a scent triggered a memory or elicited an emotion. That’s because our sense of...
MSCENTS
Oct 14, 20201 min read
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Benefits of Scenting
According to research, the effects of scents on human behaviour has shown that apart from creating a more pleasant and memorable...
MSCENTS
Oct 13, 20201 min read
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Thanks to the rising popularity of scent marketing, business never smelled better
Marketer have long-known that music, lighting and botanical elements can create moods that encourage customers to stay longer, spend more...
MSCENTS
Oct 12, 20201 min read
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The importance of the dealership experience
Build brand loyalty Create a consistent brand experience Maximize time spent by consumers in the showroom Positively influence consumer...
MSCENTS
Oct 8, 20201 min read
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How M.SCENTS scenting can influence the car-buying experience
M.SCENTS scenting, sometimes called scent marketing, is the process of using specific scents to help a business create a sensory...
MSCENTS
Oct 8, 20202 min read
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That new car (dealership) smell: Using scent to drive auto sales
With the end of the year rapidly approaching, car dealerships are entering an exciting sales period. Next year’s models will begin to hit...
MSCENTS
Oct 8, 20201 min read
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MSCENTS
Oct 1, 20200 min read
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M.SCENTS scenting systems
What business wouldn’t want their customers to be less stressed and more relaxed when shopping in their stores? Scenting systems release...
MSCENTS
Oct 1, 20201 min read
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Scent and relaxation
A study by International Flavors and Fragrances Inc. (IFF)Â found that certain aromas were able to affect mood by eliciting a...
MSCENTS
Oct 1, 20201 min read
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Scent as a branding tool
In recent years, businesses have begun to wake up to the true power of scent. Major brands are now investing in the way their properties...
MSCENTS
Oct 1, 20201 min read
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How do scents affect your mood?
With each new season comes distinctive scents. Summer brings smells of fresh-cut grass, blossoming flowers and the ocean breeze. Your...
MSCENTS
Oct 1, 20201 min read
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Discover the M.SCENTS Scenting difference
Harness the power of smell with the latest in scenting technology. At M.SCENTS, we have a passion for providing unsurpassed scenting...
MSCENTS
Sep 29, 20201 min read
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Scent and memory affect business in the real world
Beginning in late 2007, Starbucks experienced the impact of scent in a big way. In an effort to keep up with industry players such as...
MSCENTS
Sep 29, 20201 min read
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